Category: LinkedIn

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Seven Pro LinkedIn Hacks You Might Not Have Thought Of

Okay, you’ve opened an account, filled out your profile, included a great head shot, and wrote a winning profile summary as well as completed everything required to reach “All Star” status on LinkedIn. Now what? Now’s when the fun starts. In this article, I’m going to show you seven great things you need to be ….  Read More

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Five Steps to Building a Huge Following on LinkedIn

How would you like to be able to create leads and prospects for whatever it is that you sell almost instantly? How would you like to have prospective customers and clients finding you and asking to buy your product or your service without you ever having to lift a finger, do any follow up, or ….  Read More

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Becoming a Thought Leader on LinkedIn

A “thought leader” is someone who’s positioned themselves as an expert in a given profession, interest, or business. Being a thought leader has tremendous advantages. You get more and better clients. You get hired to speak at events. Your business flourishes. If you’re wondering how you yourself could become viewed as a thought leader by ….  Read More

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What To Do With Your LinkedIn Profile If You’re Starting a Business?

I get this question all the time, and it basically goes something like this. “I’m working, but I’ve also started a business. How do I use LinkedIn for my new business without tipping off my current boss?” I really, really wish I had an answer to that, but I don’t! At least I don’t have ….  Read More

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Three Important Things Everyone Notices First On Your LinkedIn Profile

The most important part of LinkedIn for an individual user is the profile. Your profile tells everyone who you are, and from there they can decide if they want to connect with you, answer your messages, and potentially do business with you. If you screw up your profile, you’re dead in the water before you ….  Read More

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Small Businesses Don’t Need Social Media Managers

If you run a small business, you’ve no doubt wondered if you need to hire someone to keep up with all the social media. After all, there’s Facebook, Instagram, LinkedIn, YouTube, Twitter, SnapChat, and many, many more. It’s a daunting task to think about socially selling your business’s products on all those channels and more. ….  Read More

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Three Steps to Landing a Great Job Using LinkedIn

Normally, I write about how entrepreneurs and businesses can use LinkedIn, but I also know there are a lot of folks (as in millions) who want new jobs, and since I’m a very proficient LinkedIn user, I thought I’d take a moment and help the rest of you guys out! So, you want a new ….  Read More

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The Importance of LinkedIn Recommendations and How to Get More of Them

Social proof is one of the big keys to any kind of marketing, on or offline. Businesses have been soliciting testimonials ever since the existence of commerce. On LinkedIn, recommendations are one form of social proof, and they are very, very important. Yet, most users have few if any of them! Let’s talk about how ….  Read More

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How to Market to Millennials on LinkedIn

So, it’s LinkedIn we’re talking about, right? I bet you might guess that all the users are over forty, mid-level execs, college educated—that sort of thing, right? And, if you sell products, run a business, or otherwise want to cater to a younger crowd, well you probably should go to either Instagram or Twitter. And, ….  Read More