Category: LinkedIn

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Three Ways To Boost Your Or Your Company’s LinkedIn Profile

Once you have your profile on LinkedIn all sorted out, you’ll want to use it to start getting business for yourself (or a job, if that’s what you want). There are several ways to do this, three of which I’m doing to talk about here. I’ll cover other methods in my other articles. So, check ….  Read More

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My Secret Marketing Weapon—LinkedIn Groups

LinkedIn Groups used to be hot! Then they sort of fell by the wayside. I think what happened is everyone discovered the power of groups and jumped on the group bandwagon. Virtually overnight, every group I was in got hammered by people trying to hawk something in the group. Eventually the group died, was deleted, ….  Read More

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Four Ways to Make Your LinkedIn Profile Excellent!

Your LinkedIn profile is the central core of any LinkedIn marketing strategy. LinkedIn, after all, is really not much more than a massive Chamber of Commerce meeting online. And, you can look at your profile as a combination of your five-minute elevator speech and your business card all rolled into one. Get your profile right, ….  Read More

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Why Endorsements, Skills, and Recommendations Matter on LinkedIn

A lot of LinkedIn users that I see online have great profiles, with a few exceptions. Those exceptions are often the following. They’re weak in endorsements, recommendations, and/or skills. Often all three. It’s like these three are the step children of the various fields that make up a complete LinkedIn profile. Here’s why you don’t ….  Read More

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Building a Personal Bond on LinkedIn with Your Audience

Okay, I get it. LinkedIn is all starched shirt stuffy, and no one has any fun. It’s not Facebook, right? This isn’t the place for frivolity, or personality, for that matter. It’s the place where people get—stuff—done. And, all of that is true, but for some types of businesses, freelancers for instance, sharing personal moments ….  Read More

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Three Mistakes You’re Making With Your LinkedIn Profile

When it comes to marketing on LinkedIn, the number one most important part of the process is getting your profile right. What I mean by that is the following. 1. You want your profile to be complete. 2. You especially want your profile to pre-sell you! I see a lot of people’s profiles on LinkedIn ….  Read More