Category: LinkedIn Marketing

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How to Turn Your Connections into a Tribe on LinkedIn

According to Google’s online dictionary, a tribe is “a social division in a traditional society consisting of families or communities linked by social, economic, religious, or blood ties, with a common culture and dialect, typically having a recognized leader.” Seth Godin popularized the idea of tribes in his book, aptly named Tribes. The idea being ….  Read More

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Everything Starts with Your LinkedIn Headline

Besides your picture, your headline is the first thing people actually see when they run across you on LinkedIn. It’s the first thing they’ll read on your profile, and even if they’re searching and find you, they’ll see your headline below your picture in the search and suggested connection results. Your headline is what entices ….  Read More

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How to Have Your Next Job (or Client) Find You on LinkedIn

One of the great beauties of LinkedIn is that it’s a search engine. Millions of people are using LinkedIn search every day to find other professionals both for jobs and to provide products and services. If you structure your profile right so that you show up in the right searches, you’ll find that the right ….  Read More

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LinkedIn’s Answer to Your Quarter-Life Crisis

If you’re 50 or older, I’m sorry. You’re now past the point of even having a quarter-life crisis, or statistically even a mid-life crisis. A quarter-life crisis is something that happens around age 25 or so. And, if you think about it, that all makes sense. When you’re in your early to mid-twenties, you’ve probably ….  Read More

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How to Write a Very Powerful LinkedIn Recommendation

Recommendations are critical on LinkedIn. Other than your headline, photo, and profile summary, recommendations are probably the next most important thing. Look at them like testimonials (real ones) for a service, business, or product. It’s called social proof in the online marketing world, it getting that social proof is often the key to success or ….  Read More

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LinkedIn Networking Essentials

LinkedIn IS a networking platform! Repeat this at least twenty times a day when you get up in the morning! I’m always amazed at how many people have LinkedIn profiles, but yet do nothing to actually network there. Okay, I get it. Maybe not everyone is a sales person, but surely everyone can benefit from ….  Read More

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Here’s Some Novel Things to Do on LinkedIn to Really Stand Out

I’ve spent a lot of time on LinkedIn, both helping others master the platform and building out my own account. I’ve seen a lot of things done wrong and a few things done right. Standing out, branding yourself, positioning yourself (whatever you want to call it) on LinkedIn doesn’t have to be difficult. It’s really ….  Read More

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Big Mistakes Managers Are Making on LinkedIn

LinkedIn connects virtually every serious business person on the planet. There are slightly over seven billion people on planet Earth right now. Over half a billion of them are on LinkedIn. Given the fact that LinkedIn rigorously polices their accounts looking for duplicates and bots, you can bet that virtually all of those half a ….  Read More

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Five Ways to Make Your LinkedIn Profile Snap, Crackle, and Pop!

Dull and boring just isn’t going to cut it in today’s oversaturated Internet world. Same old same old isn’t going to get you that new job or attract the right clients to your business. You absolutely must stand out from the crowd. And you have to do this in a way that appeals to your ….  Read More

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Three Qualities of the Best LinkedIn Profiles

One of the services I offer is writing (or rewriting) people’s LinkedIn profiles. I’ve read hundreds, if not thousands, of profiles. Most of the ones I run across need some serious tweaking, if not actual replacement. I’m quite versed in what makes a great profile, and in this article, I want to share with you ….  Read More