Category: Social Media Marketing

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How to Market to Millennials on LinkedIn

So, it’s LinkedIn we’re talking about, right? I bet you might guess that all the users are over forty, mid-level execs, college educated—that sort of thing, right? And, if you sell products, run a business, or otherwise want to cater to a younger crowd, well you probably should go to either Instagram or Twitter. And, ….  Read More

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A Few Ways To Really Alienate People on LinkedIn

Alright, I’m going to just start out with my own pet peeve so you can see what I’m talking about here. Then I’ll show you some other ways to become really unpopular and annoying on LinkedIn. But to get the ball rolling in the right way, let me just unveil my number one annoyance. Getting ….  Read More

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A Short Course in How to Use LinkedIn for Business

LinkedIn is the top business networking platform bar none! As of the writing of this article, there are over half a billion LinkedIn users. Unlike some other social media platforms, Twitter for instance, virtually all of these over five hundred million accounts on LinkedIn are real. They’re not fake accounts or bots, for instance. If ….  Read More

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You Should Be Doing This Monthly on LinkedIn!

If you use LinkedIn actively, you need to be doing a few things monthly in order to maximize your benefits from the platform. These have to do with maintenance of your contacts and your profile, as well as making sure your profile shows you in the best light. In this article, I want to discuss ….  Read More

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What and What Not to Include in Your LinkedIn Profile

Every hear the phrase, “TMI” or “too much information”. Every now and then I’ll read someone’s profile where I feel like they’ve included too much. Now, frankly, it’s usually the reverse. Normally, if there’s a content problem with a profile, it’s that the user has not included enough information. Their profile summary isn’t long enough ….  Read More

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Is LinkedIn Facing Competition from Facebook?

On the surface, it seems that LinkedIn and Facebook are polar opposites. LinkedIn is a professional, work-based app that people use to network and find jobs. You don’t post your pictures from your latest vacation on LinkedIn, as you do on Facebook, and you don’t post information about job openings or even about information about ….  Read More

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Three Ways To Boost Your Or Your Company’s LinkedIn Profile

Once you have your profile on LinkedIn all sorted out, you’ll want to use it to start getting business for yourself (or a job, if that’s what you want). There are several ways to do this, three of which I’m doing to talk about here. I’ll cover other methods in my other articles. So, check ….  Read More

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My Secret Marketing Weapon—LinkedIn Groups

LinkedIn Groups used to be hot! Then they sort of fell by the wayside. I think what happened is everyone discovered the power of groups and jumped on the group bandwagon. Virtually overnight, every group I was in got hammered by people trying to hawk something in the group. Eventually the group died, was deleted, ….  Read More

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Four Ways to Make Your LinkedIn Profile Excellent!

Your LinkedIn profile is the central core of any LinkedIn marketing strategy. LinkedIn, after all, is really not much more than a massive Chamber of Commerce meeting online. And, you can look at your profile as a combination of your five-minute elevator speech and your business card all rolled into one. Get your profile right, ….  Read More

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Why Endorsements, Skills, and Recommendations Matter on LinkedIn

A lot of LinkedIn users that I see online have great profiles, with a few exceptions. Those exceptions are often the following. They’re weak in endorsements, recommendations, and/or skills. Often all three. It’s like these three are the step children of the various fields that make up a complete LinkedIn profile. Here’s why you don’t ….  Read More